COMMERCIAL AWARENESS

Commercial Awareness is a Foundation Certificate from the BCS Professional Certifications portfolio (formerly ISEB Certifications). It is also one of an integrated set of courses leading to the widely respected Higher Certificate, the BCS Diploma in Business Analysis.

Commercial Awareness is a KNOWLEDGE based specialist module of the BCS Business Analysis Diploma.
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Course Content

The Business Case for Change
Investment Appraisal
Evaluating a Financial Case
Discounted Cash Flow / Net Present Value
Internal Rate of Return
Budgeting, Costing and Pricing
Cash flow forecasting and management
Fixed and variable costs / direct and indirect costs
Break even and Contribution Analysis
Budgeting and management ratios
Financial Reporting and Analysis
Balance Sheet
Income and Expenditure / Profit and Loss
Cash Flow Statement
Financial Ratios: profitability; liquidity; gearing
Market Analysis and Competitive Advantage
External and internal analysis techniques
Organisational behaviour and culture
Organisational effectiveness
The Balanced Scorecard
Organisational Behaviour and Culture
International cultures
Groups and group dynamics
Social networks and the Cultural Web
Principles of Organisational Structure
Organisation structures and their characteristics
The Six Structure Levels, The Leavitt Diamond
The principles of management
Line, staff and functional relationships
Formalisation of rules and procedures
Operating models
Organisational boundaries, outsourcing, offshoring

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